What is Internet Marketing? Define Internet Marketing

What is Internet Marketing? In broad terms Internet Marketing refers to promotion of commerce or business through the Internet medium. It is the way in which products or services are promoted and sold over the Internet. Internet marketing, also called web marketing, online-marketing and even “i” or “e” -Marketing uses the Internet to deliver all types of media to a global and even local market. The relatively low cost to disseminate information to a global audience makes it very unique compared to marketing of the past.

The interactive nature of the Internet has forced the evolution of its marketing strategies to include specialist skills to deal with the instant response and eliciting responses now present with this unique medium. A device must be included in your Internet marketing system to accommodate this instant response.

The term is also inclusive of the post-sale relationship between a business and its customers because it encompasses digital customer data management and electronic customer relations. It is widely used in the business world today and referred to as ECRM – Electronic Customer Relationship Management. This makes the scope larger as it refers to the on-going relationship supported by the Internet, e-mail, and wireless media.

Internet marketing ties together the technical and creative aspects of the Internet including design, branding, promotion and advertising, as well as sales. Here are three main objectives to help define Internet Marketing:

(1) Deliver a company’s message or presence in a marketplace. Branding its culture, mission and value as well as educating or detailing its products or service via the computer screen.

(2) Collect data research not limited by demographics, individual preferences or past requirements of both existing customers and (different groups, classes, stereotypes, etc.) as potential new customers.

(3) The actual selling, collection of fees, tracking of distribution and follow up of goods, services, or advertising space over the Internet.

The way in which one reaches out via the Internet to its prospective client is through different strategies. The more popular Marketing Strategies utilized by Internet Marketers are Social, Content and Paid marketing approaches. Each has their own attributes as well as limitations or short-comings.

There are several Business Model terms associated with Internet Marketing.

E-COMMERCE (electronic-commerce) refers to business over the Internet. Web sites such as Amazon.com and eBay are all e-commerce sites. The two major forms of e-commerce are Business-to-Consumer (B2C) and Business-to-Business (B2B). So, while the neighborhood baker doesn’t sell his cupcakes on the Internet, he utilizes the benefits of the Internet to search and find the supplier with the best price for flour.

LEAD-BASED WEBSITES are organizations or groups of websites that create value by capturing prospective clients or sales leads from the Internet to be utilized by or sold to a third party.

AFFILIATE MARKETING is a process in which a product or service is promoted by many people or entities that receive a percentage of the profits when the product is purchased. The Affiliate did not develop or produce it themselves. The owner or producer of the product has authority over whom and how their product is sold and customarily provides the “affiliate” with marketing materials; i.e. Website links, capture pages, and banner ads that have encoded tracking – the device used to ensure the affiliate gets credit for the sale.

LOCAL INTERNET MARKETING is the process used by a company with a “local customer base” that traditionally sells by warm market referrals, signage, location visibility, and utilizing the Internet to find and cultivate relationships with potential customers to later interact with offline.

BLACK HAT MARKETING is a form of Internet marketing or search engine optimization (SEO) commonly referring to the practice of using unethical techniques or employing deceptive, abusive, or less than truthful methods to make your search rankings go up to drive more traffic to your website.

The birth and growth of Internet marketing has also made a mark on the “personal worlds” of many individuals. With Internet Marketing offering individuals infinite ways to promote and market themselves, products, services and opportunities, the world of home-based-business has exploded.

Initially for the person that desires to capitalize on this medium for their own person commerce, Internet Marketing can be confusing or even overwhelming for most. Each method seems to have its own language to decipher and obstacle to overcome. A system or platform to manage all of these strategies can be very useful if it includes support training. It’s best to only choose 1 or 2 initial strategies to focus on at one time. The best strategy for one person may not be the best strategy for you. Most important is that you discover the strategy that you like most and are comfortable performing. If you enjoy the process you will be certain to be better at it. And the better you are at it, the more likely you’ll become consistent with its implementation. You will find that the strategy you choose is much less important than your ability to do it consistently in order to achieve results.

I agree it can seem overwhelming at times, but actually the process can be quite simple if you focus on just one strategy at a time. There are unlimited training courses, Internet tools, websites and programs to help you be more effective and efficient in each category or strategy you choose. Having someone to help guide you through the process, pointing out which tools and programs offer the most help, not only will save your sanity, but also can save you hundreds of hours and thousands of dollars in the process.

Bassett Furniture and Shopping

Bassett furniture store is the preferred furniture showroom by people of the United States. They manufacture furniture in a stylish and attractive manner. The store offers high quality furniture with creative decoration designs. This is the major reason behind success of the company over 100 years. The experts that work for this company have good knowledge about the furniture designs and manufacturing processes.

Bassett Shopping:

Shopping in Bassett is much interesting. The artwork provided in Bassett furniture makes a person feel that he should buy all the furniture to give his home a complete pleasant look. The other accessories like rugs, lamps and mirrors are offered at affordable rates. The furniture that is needed for a kitchen, hall or bedroom is available as packages.

For E.g. If you plan to get the bed room furniture package, you will be provided with beds, night stands, dressing tables, mattresses etc.

Bassett Service:

High Quality and immediate service responses are provided by the employees of Bassett. Quicker delivery procedures are followed when furniture is ordered. Since the company has got professional design consultants with good experiences, they suggest many unique and new designs that makes your home look modern and stylish.

The main objective of Bassett furniture is to make the customer feel satisfied with the furniture quality as well as the furniture price. It is not an easy job for a company to succeed in the furniture business for 100 years, if quality services were not offered. The company has been expanded with 130 branches in Unites States. Bassett has proved to be one among the best stores that offers excellent furnishings at affordable prices.

Thinking Like An Online Entrepreneur – E-Commerce Tips

So much has been written about entrepreneurial thinking that I won’t try to distil it here. However, there are certain behaviours I have noted about how some web owners approach the development and running of their e-commerce websites which deserve a little discussion.

Let me start with the most important, influencing factor to any web owner’s success: belief.

Belief

Starting your online entrepreneurial activity with the right mindset and beliefs is like winning the match before you’ve stepped out onto the court. It’s what separates the really successful businesses from the average ones.

Ask any sportsperson or sports psychologist and they’ll tell you that your beliefs profoundly affect your performance.

What we believe is possible in our online entrepreneurial life is the limiting factor in our success.

Let’s take an example. Lots of people wish they were millionaires, but of those who want to become millionaires, very few actually believe they will be millionaires. Those that do, however, stand a far greater chance of becoming what they believe. Why? Because at a conscious and subconscious level they are doing everything they can to pursue that one objective. Now I’m not suggesting that being a millionaire should be your life’s goal; I’m just using it as an example. The point is that your underlying beliefs in what you are capable of fundamentally affect the actions you take and the choices you make.

All this may seem more like some New Age incantation rather than hard-edged business-speak, but there is good reason I mention it. Owning and running an e-commerce website is not for the faint-hearted. It is complex and demanding and don’t let anybody tell you otherwise. Be prepared for long hours, headaches and hard work, but also be prepared for more customers, a growing bank account and a sense of achievement. Your belief that you are doing the right thing is what will see you through and keep you on course for success.

Owning an e-commerce website can be a wild ride but how you handle it is totally dictated by your mindset and your beliefs. For example, many e-commerce websites fail because their owners give up – they lose confidence, interest and commitment, especially in the early days of their website’s life. It’s easy to give up if you’re struggling or faced with outright failure. However, those who believe they will succeed don’t see failure as a setback but as a learning experience – they have the right mindset and they will do well because of it.

I’m telling you this because you know that success isn’t a set of purely mechanical step-by-step processes. (If it were, we’d all be millionaires.) Success comes from your mindset: what you believe you can achieve and the expectations you set yourself. This mindset is as important as knowing how to Search Engine optimize your e-commerce website or write compelling sales copy.

Revolutionizing the Learning Experience With Electronic Interactive Education

What was required?

With an understanding of the value of Kinesthetic Learning, solutions were thought that would assist teaching methods, increase student interaction and improve outcomes across the curriculum.

The productsought needed to be environmentally friendly (ie reduce the use of photocopied materials), user friendly, comprehensive, and not require constant software upgrades.

After a thorough evaluation Di Prust selected Promethean interactive Whiteboards and the Elmo Document Camera from a Melbourne-based ICT company DatacomIT.

The Solution
Promethean Interactive Whiteboard

Promethean's Activboard + 2 is an interactive whiteboard that makes learning fun. Designed by teachers, the Activboard reflects the growing trend in visual learning; The idea that children respond to visual stimulation. After comparisons with other products on the market, Albert Park Primary School trialled the whiteboard over a period of two months and found that teachers were able to develop engaging lessons through Promethean's award winning suite of hardware and software.

The Interactive whiteboard comes with many tools that bring lessons to life. The Activboard, where all content is displayed is available in 95, 78 "and 64" sizes with an adjustable height function. Albert Park Primary School purchased 17 78 "whiteboards in total, positioned at the front and center of the classrooms. Di found students were drawn to the whiteboard and managed to focus on lessons with ease.

The battery free pen known as the Activpen, wrists like a pen but functions as a mouse. It is a supplied tool that initiates all the action; Its use also helps the development of children's handwriting and motor skills, a key factor in Albert Park Primary School's selection of the Promethean product over its competitors.

The interactive software means that teachers can create, save and share lessons. The teachers at Albert Park Primary School appear to be enjoying this aspect of the product, as Di highlights the freedom of the flipchart software: 'the flexibility in using the flipcharts makes lessons more accessible.'

The flipchart is like a blank artist's canvas, where the teacher can create a lesson plan that Picasso would be jealous of 'we are more in control of what we can actually do and are not limited by software.'

This is significant for teaching difficult concepts, as complicated lessons can be simplified and then shared among teachers, furthering the possibility of student understanding.

Di has also recognized a shift in the attitudes of her students who are showing a new enthusiasm to learn. Students at Albert Park Primary School relish in the opportunity to use the whiteboard and the tools it boasts.

With its basic suite consisting of the Activboard, the Activpen and the Activstudio lesson creation software, the Promethean interactive whiteboard creates a vibrant and energetic learning experience. Other tools are the Activote, the Activslate, the Activtablet, the Activpanel and the Activwand.

Albert Park Primary School was suitably impressed by the Whiteboard, along with DatacomIT's vast support and experience in this area.

Such an interactive and innovative product will prove its significance over and over again. It will capture and re-capture students and teachers for years to come.

The ELMO iTech Document Camera / Visual Presenter

The Elmo iTeach Document Camera has seen tremendous success in the classroom environment.

The ELMO was selected by Albert Park Primary School to display lessons on the Interactive Whiteboards. Since its implementation the ELMO has managed to project more than just an image or lesson, but a new method of understanding.

A portable alternative to an overhead projector, the ELMO acts to support lessons with its multimedia and interactive capabilities. It produces a large image that can capture moving pictures at 20 frames per second. The camera is positioned above an A3 sized capture area where you can undertake science experiments, present maps, diagrams and handwritten work to students.

'It's terrific, says Di who believes the ELMO compliments the Promethean Interactive Whiteboard,' I use it regularly. Usually I'll draw something on a sheet of paper and then use the ELMO to project it while I'm still drawing or writing on that same piece. '

Teachers can also connect the ELMO document camera to teaching tools other than interactive whiteboards, such as computers and microscopes. Its numerous interfaces (USB, XGA, Video out) and SD memory card availability, means that teachers can generate lessons for their students at home and can re-use and adapt these lessons for classes in years to come.

With the ELMO product new forms of media can be used to reach students, rather than just old videos, DVDs or CDs. Learning becomes a refreshing experience for both teacher and student.

The interactive nature of the ELMO also increases opportunity for more teacher / student interaction; Communication is becoming a two-way experience, rather than the old one-way model of information exchange from teacher to student.

'The general feedback on the Elmo camera from teachers at Albert Park Primary School is very positive' says Di. Their observations include:

1 Increase in pupil concentration
2 Instructions quickly learned
3 Ability to absorb and retain information
4 By enlarging objects, pupil's understanding is improved and academic curiosity is noticeably increased.

Conclusion
The Promethean Interactive Whiteboard and ELMO iTech Document Camera has positioned Albert Park Primary School at the forefront of leading edge teaching techniques.

More time is spent on the learning process itself, involving Kinesthetic Learning with leading educational technologies. Students are generally more interested in the classes where the Interactive Whiteboard and Document camera are used, and get a real buzz from this real time method of teaching.